Night Desert
CLIENT
Client
ROLE
UI, UX, Development
RECOGNITION
CSS Award
YEAR
2022
Objective
To design a illustration for a small business that accurately represents their brand and appeals to their target audience.
Webflow is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.
What we've done
- Strategic Discovery
- Web application redesign & optimization
- Mobile application redesign & optimization
- Landing page redesign & optimization
- Component-based UI-kit
- Product Design Sprints to explore new functionality
Creative Process
- Strategic Discovery
- Web application redesign & optimization
- Mobile application redesign & optimization
- Landing page redesign & optimization
- Component-based UI-kit
- Product Design Sprints to explore new functionality
Results
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
